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Biggest Fintech In Us – The global crisis of 2008 became a catalyst for changes in finance. People stopped trusting the old format banks. At the request of customers, startups and new business models began to appear, able to satisfy the needs and increased requests of customers. Large companies paid attention to fintech and began to invest in this area.
Fintech is the provision of financial services and services using innovative technologies. It is about Big Data, artificial intelligence and machine learning, robotics, blockchain, cloud technologies, biometrics and others.
Biggest Fintech In Us
Simply put, software, apps, business models and all other innovations make dealing with money easier, faster and more reliable.
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Fintech is also an industry where companies use new solutions and technologies to compete with traditional financial organizations for customers.
Fintech covers a huge number of areas – payment services, investments, insurance, various types of loans and new banks. However, companies that work in different directions at the same time and help customers solve financial tasks in a convenient interface maximize the advantage.
In this article, we will not talk about the interface, but about the visual identity. After all, competition in the market of fitness services has been growing at an incredible speed in recent years, so companies use all tools to attract new customers, and the logo is one of these tools. Let’s see who was the best at creating a great and memorable logo.
After all, fintech companies are a special category in branding, they are at the forefront of the economy, creating real, effective and visible tools that millions of people use every day.
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SoFi Technologies is a new online-only banking and fintech company. Despite the lack of physical offices, the company provides all standard banking services. The fintech platform SoFi is a service for quality financial management through budget planning, investments, student loans, savings, refinancing and money protection.
SoFi’s visual identity is quite simple, but bright and fresh thanks to the use of a light blue and white color palette. The white lettering SoFi (short for Social Finance) is written on a solid blue horizontally oriented rectangle to the left of the geometric logo formed by nine circles. Six circles are solid white, and three of them, which form a diagonal line, are outlined.
Chime is the largest digital bank in the United States. The company partners with regional banks to provide mobile banking services with no monthly fee, including access to paychecks before the official paycheck, high-yield savings accounts and tools to improve financial well-being. Chime is actively implementing innovative technologies to improve the user experience.
The Chinese logo is as progressive as the company itself. The minimalist design is offset by the choice of bright and juicy color and an interesting design element inscribed in simple shapes. The logo consists of bold grass-green lowercase letters, with the central part of the letter “M” drawn in a loop. This small touch symbolizes connection and support and brilliantly demonstrates the company’s atmosphere of activity.
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Brex is a fintech company that provides credit card and cash management solutions for businesses. It allows corporations to combine credit cards, bank accounts, payments and accounting to manage expenses. Brex was launched in 2016 and is already one of the best and most promising US fintech companies.
The visual identity of Brex looks strict and at the same time elegant. Black letters and a minimalistic logo are placed on a simple white background and evoke a sense of professionalism and perfection. The wordmark is written in a sans-serif geometric font that looks stable and confident, while the logo adds a bit of playfulness – a stylized major league flag with a bold black outline.
Flutterwave is a fintech company from Nigeria, founded in 2016. In 2021, it managed to overcome the mark of $1 billion. According to African Business, the company expects to become a leading provider of payment software for foreign companies. The platform helps companies create custom payment applications using its API. The Flutterwave platform is used for payment by more than 290,000 companies.
The Flatterwave logo is kind of cool and bright. The main badge has only one graphic element, with no accompanying inscription. This is an image that intertwines two rings in a “V” shape. Each of the rings is multi-colored: one is pink-green, and the other is light-bright orange. The logo represents the unity, connection and multiculturalism of the countries in which the company operates.
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Upstart is a platform that banks use to check the creditworthiness of consumers. It is a very fast growing fintech company that provides AI-powered software that enables banks to achieve higher customer acceptance rates. The company uses machine learning models to more accurately determine risk compared to traditional credit scoring models.
The visual identity of this American fintech company is also designed in a minimalist style. The logo consists of a modest but progressive logo and a super simple header logo in a traditional sans serif font with medium thickness bars. The Upstart logo is a stylized arrow pointing upwards. The element is made in two shades of dark green, which gives it a three-dimensional look. Another feature of the arrowhead is its rounded tip, which makes it look like an upside-down heart, so let’s call it the “Arrow Heart”.
HighRadius is a software-as-a-service (SaaS) company and a global leader in standalone financial platforms for the CFO’s office. More than 800 of the world’s leading companies have transformed their payment-to-payment, treasury and reporting processes with HighRadius. Clients include 3M, Anheuser-Busch InBev, Sanofi, Engie GBS Solutions, Kellogg Company, Danone, Hershey’s and many others.
The HighRadius logo isn’t really anything special. Gray lowercase letters in a traditional sans-serif typeface with a bright orange dot above the letter “I” stabilize the colorful logo, where orange, blue and green elements create a circular shape on a transparent background. The logo is filled with air and vitality, perfectly demonstrating such qualities of the company as energy, reliability and progressiveness.
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Ellevest is an investment platform specially designed for women who do not have access to savings and wealth management services. The platform as a whole has a very global goal of closing the gender gap in investments by providing women with personalized and targeted financial advice.
Although Ellevest is a platform designed for a female audience, there is nothing rosy or even colorful about it. The company’s logo is made in an elegant and moderate black and white or dark gray color scheme. The uppercase word is written in a light and distinctive sans-serif font below a bold logo with bold concatenated “EV” characters in an elegant sans-serif inscribed in a circular frame.
Marqeta is a modern payment card platform that provides infrastructure and services to other companies to build and manage payment applications. The company’s shareholders are investment bank Goldman Sachs and Visa. The company was founded in 2010. Marketa currently operates in 36 countries. Marqeta’s clients include Klarna, Affirm, DoorDash, Instacart and Square.
The visual identity of the Marqeta company is made in a white and purple palette, which looks chic and beautiful. The background of the icon features a faint diagonal stripe pattern in purple gradients that supports the geometry of the platform logo. The logo is a contoured double arrow that also resembles a stylized capital letter “M”. As for the letters, they are drawn in a futuristic sans-serif font with large spacing between characters.
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Kiva is something completely unknown to modern Internet users. It is a non-profit online platform where anyone can lend $25 to people who need money and help bring their idea to life. Kiva’s mission is to fight poverty through lending. Since Kiva’s inception in 2005, more than a million people have participated in the project and provided more than $600 million in loans to borrowers in 79 countries. The return is very high – more than 98%.
The Kiva platform logo is also very minimalistic, but it benefits from the use of an intense shade of green, which is the color of prosperity, wealth and development. And this is exactly what the project is aimed at: to help people become richer and develop financially. The main element of the logo is the stylized letter “K”, the vertical strip of which is made in the form of an elongated rectangle, and the diagonal is replaced by two laconic leaves.
Circle is a fintech company that provides peer-to-peer payment technology. Through its platform, Circle allows consumers and businesses to pay each other using their mobile devices. In 2018, Circle launched USDC (stablecoin), which is backed by $1 as an equivalent asset. It’s an easy way to transfer money between crypto apps, exchanges and protocols.
Circle Internet Financial’s visual identity brilliantly reflects the company’s innovative approach. This is a graphic logo without letters, made in a bright color palette with shades of turquoise, green and purple. The logo is assembled
