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Car Insurance Uswitch – When it comes to digital PR help, all clients have the same goals: higher organic traffic, more digital opportunities, and improved search engine rankings for competitive keywords and phrases.
Uswitch got us to drive traffic to our car insurance page that would have stopped many other agencies. Fortunately, Reboot’s digital PR team has no problem getting clear ideas and internal links to pages.
Car Insurance Uswitch
Our team designed our client’s landing page campaign to balance creativity and relevance. We needed an idea that would allow us to collect a large number of high-quality, relevant backlinks and position the brand as a leader in the industry.
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The team brainstormed about cars, insurance and other topics related to car insurance. According to Google Trends, worldwide searches for the phrase “best car racing game” are on the rise. Many may think that a unique idea for such a rich topic is impossible, but not for our digital PR team.
So we decided to look for vehicles that are often featured in video games and why it works:
In the first example, we looked at how often certain brands and models appear in games on IGCD.net. This allowed us to identify the most common types of cars, as well as the most common colors and brands.
Data collection was a tedious process, but with the help of our dedicated data collection team, we were able to make the results simple and understandable. Most of our target audience doesn’t want to click numbers while reading, so we’ve done the hard work for them.
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Next comes the data visualization aspect. Having strong, eye-catching graphics to accompany the research was key to ensuring that all audiences absorbed the data, whether they took the time to read the entire material or not.
The more interest the campaign generates, the better. At the end of the day, digital PR relies on links and people talking about the topic, and therefore customers. The results of this study were interesting because they were unexpected.
Instead of luxurious and expensive cars with the most ordinary audience, Ford Crown Victoria took first place. Moreover, in the virtual world, cars are usually yellow.
If our research had shown that sleek black convertibles were the most popular cars, the research would not have been so compelling.
Going Beyond The First Idea: Temporary Festival Car Insurance
One of the key parts of campaign success is where, when and how you send it. One mistake many newcomers to the industry make is emailing their news to a national press and hoping for the best.
What you need to do, and what our PR team does very well, is to carefully select relevant and high-authority articles. This may make your promotion process longer, but you will definitely see better results.
After the above, it’s no surprise that the company has been incredibly successful in reaching and establishing an authoritative position in the media with editorial authority. This is a success not only for link building, but for all customer-facing marketing approaches.
As a result of this campaign, Uswitch received over 20 placements from several publications with very high domain authority (DA), including:
Temporary Festival Car Insurance
High-quality backlinks from these authority sites improve page rankings on search engine results pages (SERPs).
