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Car Insurance Go Compare – Go.Compare is one of Britain’s leading insurance comparison websites, offering a range of great deals on a wide range of financial products from car insurance to broadband.
In 2021 we were tasked with developing a 6-month communications campaign that significantly increased coverage in relevant publications for 8 major insurance products.
Car Insurance Go Compare
We needed to ensure that all campaigns were FCA compliant and that all results were properly recorded to ensure maximum transparency.
Car Insurance Under $50 A Month
An outreach plan was developed to leverage the brand’s expertise, business knowledge and experience to develop a series of initiatives focused on helping the customer. Each campaign focuses on these main objectives:
After an initial project of 6 months, we ran into 2022 and 2023, developing over 56 unique campaigns, which went on to feature over 600 pieces in some of the UK’s leading publications.
Their results have helped, support the brand’s comprehensive SEO strategy, and help increase the organic rankings of other competitive keywords in the industry.
“The team at It Works developed an amazing outreach strategy and clearly understood our current needs and challenges. They have already delivered several awareness campaigns that have not only increased brand awareness but also helped us educate and engage with our target audience. ” Victoria Tagg, Head of SEO at GoCompareGo.Compare is one of the UK’s most trusted and trusted comparison websites, offering customers a wide range of options for insurance, energy, broadband, and more. A competitive market.
Car-insurance-quote Articles Page 1
The innovative journey led by London creative agency Ragged Edge began in 2022 when the price comparison website announced a name change to Go.Compare, as a way to combine its company name with new domain name. Previously, users had to type gocompare.com, but the idea was to make the process even easier by having the brand name as the URL. This was a smart move to make the brand more memorable and unique, and align it with the latest web standards.
Although the updated logo has been in use ever since, Ragged Edge has now shared a complete redesign of the brand, strategy and website. Go.Compare is the market leader, with 97% knowledge, but the brand feels that its reputation is not enough in a competitive field. So the group’s job was to persuade people to choose them, by highlighting their unique selling points and personality.
Being the only BIBA approved comparison site, and with a large number of options offered to users, Ragged Edge has positioned itself as the ‘Champion of Choice’. This means that Go.Compare not only helps customers find the best prices but also empowers them to make informed and confident decisions. To reflect this, the new identity puts the mascot Gio Compario at the center and turns him into an attractive election champion with exaggerated characteristics in cartoon form. This animated version of Gio supports users throughout the Go.Compare experience, reinforcing the brand’s message that it is a reliable guide in making decisions.
Central to the rebranding effort is a visual identity that reflects the brand’s philosophy of simplicity, warmth and accessibility. Ragged Edge chose a soft pastel palette and custom font to deliver a friendly and approachable look to Go.Compare. By adding the vibrant green color “Go” to the logo, the brand reinforces its commitment to leading consumers to an informed choice (“green to go”). This harmonious integration of design elements not only increases brand recognition but also enhances a cohesive and memorable brand experience.
Go Compare” Hi-res Stock Photography And Images
To imbue the brand with personality and versatility, and to differentiate itself from a market dominated by fashion photography, Go.Compare adopted a showcase style. Ragged Edge extends the display style to multiple touch points. In collaboration with artist Rami Niemi, known for his fun and easy-to-edit graphics, they created a set of animations that bring life into Go. These images, along with animated elements, not only enhance the visual appeal but also help make the brand’s products more visible and accessible to consumers.
In addition, a new tone of voice has been introduced, characterized by ‘consistent clarity’, which promotes a deeper connection with customers across all communication channels. These images bring brand insurance products to life in an engaging new way. Word of mouth, aptly called ‘voice of choice’, communicates with consumers through motivation and appeal. Custom typography has been recreated to reflect the warmth and character of the images, further enhancing the brand’s unique personality.
Go.Compare’s rebranding effort led by Ragged Edge has revitalized the brand, positioning it as a top choice in the competitive comparison market. By stressing understanding, stressing integrity, and adopting a unique presentation style, Go.Compare stands out from its competitors. A vibrant color palette, fun graphics, and verbal identity all contribute to a fresh and memorable customer experience. As Go.Compare continues to provide visibility and support across a complex range of products, this rebranding effort has moved the brand forward, emphasizing the cause, the authority and the movement.
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