Table of contents:
Car Insurance Uk Go Compare – The latest GoCompare.com car insurance ad features Gio Compario, a parody opera singer, driving his car around a curve, hitting an unseen fallen tree and running through the wreckage.
For its part, the site achieves the primary goal of each ad: attention – no average impact in the low-interest, low-involvement car insurance category. Despite the number of complaints received, the ad is still running, so it must have generated some short-term positive responses with negative reactions.
Car Insurance Uk Go Compare
But does the end justify the means? Watch a road safety campaign! Shock tactics have been used in the past to shake people out of anxiety and encourage them to change any behavior that could have a negative impact on our roads. The most difficult is for the rear seat belt. The ad, titled “Julie,” was first broadcast in 1998 and tells the story of a mother who takes her two teenage sons to school. She and her daughter were wearing seat belts, but her son was not. Trying to avoid an oncoming van, Julie crashes into a parked car. His son, who was sitting directly behind him, was thrown forward, killing him instantly.
Cheaper Multi Car Insurance? Save 12.5% On Each Car
I can honestly say that the therapist changed my behavior immediately. I don’t need a law to start wearing a seat belt. Here, I argued, the end (opportunity to save) justifies the means – but I’m not sure about car insurance.
There is a growing body of academic research showing that shock tactics work best when people think they can prevent disasters (like seat belt advertising back in the day). In this case, there is not much that one can do for the tree that is on the blind curve. But for car insurance, it’s the best scenario – you need it because of events that are out of your control. This study also suggests that you need to empathize with the victim to engage with the message. Does a mother take her children to school? are you a fake opera singer? Not much.
For me, the main problem comes from the professional schedule. It is revealed to be the “real-life case” of Margaret Mahoney, but then treats the incident in a humorous way, thus blurring the line between fact and fiction. If Gio had been professional in the makeup world he lived in, the crash would have received less criticism. But once he got into the real world, he faced criticism for taking something so important as an accident.
I can’t help but think this is a waste of opportunity. Historically we have left the business of road safety to the government. But why does car insurance advertising help people drive safer? Finally, if fewer people make claims, their profits may decrease. I, for one, think more favorably of a brand that shows me how to be a safe driver. And then maybe he didn’t need to shout to get my attention.
